Often internet marketing involves creating a brand and then selling products through that brand.
But unlike in many other businesses, that brand does not have to be a bland corporate brand. You don’t need to have a fancy logo or to have some meaningless and hip name. Another option is to make yourself the brand. This is what’s called ‘personal branding’ and it’s a fantastic strategy for anyone that’s looking to promote a product online and that doesn’t mind putting themselves out there.

What is Personal Branding?
Personal branding means that you’re turning yourself into the figurehead of your business in a very public manner. This can mean either that you are the business and you trade under your own name (it saves you money on trademarks at least!) or it could just mean that you’re featured front and center on your website and social media.
A good example of this would be the Smart Passive Income Blog where anyone who reads the blog regularly will recognize Pat Flynn. Likewise, you have the Four Hour Blog where Tim Ferriss is front and center. These are examples of personal brands that have worked very well.

Advantages
One advantage of a personal brand is that it can make you famous. Sure, some people will see this more as a disadvantage but if you’re the sort of person who likes the limelight it may well appeal.
Another advantage is that it lets people feel as though they know you and it gives your brand personality. This means that when you interact with someone on Twitter or Facebook, they’ll feel like they’re talking to an actual human being rather than just being the recipient of market speak.
It’s definitely worth considering and if you’re interested, pay close attention to the web’s big names to see how they’re making it work for them!

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Many internet marketers who are highly successful at what they do, count having a big mailing list as one of the single most important keys to their success. With a large mailing list you have direct access to the inboxes of countless people who have actually given you permission to contact them. What’s more, you’re not relying on any kind of third party like Facebook or Google in order to reach them.
But to be successful at e-mail marketing you first need a list. And that list needs to be both big and highly targeted. Here are some tricks you can use to accomplish both those things…

Use Pop-Overs
A pop-over is an opt-in form that appears over the top of your content. These can be a little disruptive to the user but they force them to engage with your mailing list and to take notice of it. Studies show that these can increase subscriptions by an order of magnitude which makes them very useful.

Talk About Your Mailing List
Many people think that they can create a mailing list and then simply leave it in the corner of their site for people to sign up to. Unfortunately, it just doesn’t work like that and in most cases no one will find it.
Instead then, make sure you talk about your mailing list from time to time and outline why it’s worth signing up to!

Incentivize
You can encourage sign ups with a strong incentive – like a free eBook or report. When doing this though, make sure you aren’t encouraging sign-ups from people who just like free stuff. Keep the incentive highly relevant to your product and make sure that it helps to promote it further in itself. You can also make the mailing list itself the incentive by creating a newsletter or eZine.

Contact us at Sales@Phoenix-Searchengine-Marketing.com for more information or a done for you solution.

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If you’re planning on selling more than just one item as an internet marketer, then you need to ensure people know who you are and that they know they can trust you.
One way you can do this is through smart branding and a big part of this is creating a logo that will be instantly recognizable and that will set the tone for your business. But how do you go about creating a logo that can work for you?

Finding Inspiration
The first step is to find inspiration. This can be harder than it sounds and it’s very important that you avoid the obvious clichés. Light bulbs, ticks and globes are all seriously overused and if you use them your business will appear derivative and unimaginative.
You can find inspiration by creating a ‘mood board’. In essence this is a collage of images that you find inspiring or that relate to your niche/industry. Look for other logos you like, products in your niche and items that are relevant to your topic. Once you’ve done this, you will have a single board you can glance at that will give you a kind of ‘artistic direction’ for your logo.
Another tip is to think of your company name. Are there clever ways you can use the letters? Does the name itself evoke anything in particular?

Brainstorming
Now brainstorm by sketching down as many ideas as you can. The main aim here is not to be picky so jot down anything that comes to mind without judging. This way, you can stumble upon ideas both good and bad. Create a few versions of your best ideas and then show them around to other people – it pays to get an outsider’s perspective. Get votes and then choose the one that’s most successful!

Email us: Sales@Phoenix-SearchEngine-Marketing.com for more information or a done for you solution.

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When people tell you they want to make money on the web, often they will say it with a sense of self-importance. They see themselves as the next Mark Zuckerberg, or as some genius entrepreneur and as such, they construct some elaborate business plan or some insane ground-breaking app that they think will change the world and they get to work.
While this all sounds great when they tell themselves it though, the reality is that this is a completely misguided way to go about making money as an internet entrepreneur.

Making Money: Normally Very Dull

Creating the next Facebook or Flappy Birds might sound very exciting but this should be your first clue that something is wrong. Normally making money isn’t exciting. Normally you don’t get paid to do things you love doing. Normally, making money is dull.
Meanwhile, if you think you’re the next Mark Zuckerberg, you’re probably not. Even Mark Zuckerberg never thought he was the next Mark Zuckerberg. Instead, you’re more likely to be what the industry calls a ‘wantrepreneur’.
So how do you go about making money online?

Often it’s very simple: find a product that is selling very well and start selling it as well as an affiliate. Or better yet, find a product that is selling very well and emulate it. If you can recycle the exact marketing materials, even better.
This should be a product that targets a small and clear niche/demographic and it should aim to solve a very straightforward problem for them. This is easy to market and it is easy to sell.
It’s not exciting and it essentially amounts to copying and pasting. But if it’s proven to work, then why would you do anything else? Making money using search engine marketing doesn’t mean changing the world – most often the two do not go hand in hand.-

Email us: Sales@Phoenix-SearchEngine-Marketing.com

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If you want to become successful at internet marketing and you’re thinking of promoting a product or service for cash, then it’s important not to forget the value of forums.
With social media now being as ubiquitous as it is, many people have forgotten that forums exist. There are far fewer forums sure, and they tend to focus more on very specific niches and communities, but nevertheless they are still incredibly valuable and actually have a number of unique advantages even beyond Facebook.

The Benefits of Forums
The smaller number of forums and their very ‘cliquey’ nature can actually be seen as a positive thing. Very often a forum will be a place where a group of very passionate individuals can meet to discuss a topic that they find fascinating. They will often spend a lot of time on these forums and in doing so they will gradually build relationships with the other users there and become very tight.
If you are marketing to that niche then, a forum will present you with a perfect place to find a large number of people who absolutely love the industry and who are eager to talk about it.
If you go in here guns blazing and start posting adverts though, then you can expect a backlash. This is like a ‘members only club’ and you’re going to need time building their trust.
On the other hand, if you spend time gradually creating relationships by engaging in discussions, asking questions and providing advice and ideas then you’ll find that you become accepted by the community and even trusted. You can use these interactions to build important contacts and even to demonstrate your knowledge and expertise.
THEN when you eventually post your link, you’ll find they don’t just follow it but even go as far as to help you promote it and drive more people to it.

For more information on Phoenix Search Engine Marketing please contact us.

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Kickstarter is a crowdfunding site that anyone can use in order to drum up support for an idea or a project. The idea is that you are creating something so unique and exciting that your prospective audience really want to see it become a reality. As such, they support you by giving you funds and get a sense of involvement as well. Normally they give enough that they also secure a discounted preorder of the item.
This is a great system though and it’s usefulness goes beyond just raising capital for a new business. In fact, if you’re an internet marketer then there are countless benefits to getting on Kickstarter too and a number of ways you can do it.

Advantages of Kickstarter
Other than the fact that you can get pre-orders for a product you haven’t completed yet, Kickstarter offers amazing marketing advantages by letting you generate hype and excitement. Not only that, but it gives you access to a community around your project and a community that feels involved and like they’re a part of your movement – very important factors when you’re trying to build enthusiasm and excitement. Kickstarter even lets you e-mail your backers subsequently, thereby giving you a direct line to a huge number of people who have demonstrated a proven interest in what you’re doing and even a willingness to pay for it.

So how do you get on here? Simple: you take your digital product and you find a way to make it exciting enough to warrant that kind of support. This is a great thought experiment in itself. How do you take this kind of digital product and make it into something that people will be absolutely crazy about?
If you get it right, you’ll conquer not just Kickstarter but the web!

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Here’s a strange problem that many internet marketers share: they’re shy.
What am I talking about?
Well, if you’re an internet marketer, then ask yourself when the last time you posted to your Facebook timeline about your business was.
And no, I’m not talking about your Facebook page – I’m talking about your actual Facebook account with your name and face on it and with all your friends watching.
Because the problem is that a lot of internet marketers just don’t like putting themselves out there like that and are too awkward about what they do to want to promote themselves in that way.

Hopefully you can immediately see the problem here. Your job is to shout about your products and services from the rooftops – but you’re afraid to do so to your own friends?Not only is this a very bad mentality and a bad habit that won’t be conducive to overall internet marketing success, it’s also missing out on a lot of opportunities. The people you know in the real world are a valid audience and what’s more, they’re actually a better than average audience because they like you and want to support you.
Your friends from school are not only more likely than average to buy things from you, they’re also much more likely to share your posts with their friends and to promote you on your behalf.

Your friends know other people and they know other people. And nowhere is this clearer than on LinkedIn where you can actually see how people you meet every day provide you with amazing connections in a ‘degrees of separation’ kind of way.
So don’t be shy to show your friends and real colleagues what you do. They are a valuable resource and what you do is amazing. So get promoting!

See us for Phoenix search engine marketing.

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If you’re looking to gain traction on Google and to bring more visitors to your site through social media, then you need to ensure you are consistently adding high quality content to your website. The only problem with this, is that it can be hard to keep coming up with new ideas for articles and it can be even harder to keep writing that much content. One potential answer to this problem though? Interview content. Read on and we’ll see just why this is such a valuable and powerful addition to your internet marketing efforts.

What is Interview Content?
As the name suggests, interview content is any content that is essentially an interview you have conducted with someone. This might mean a video or audio interview but more often it will be a simple set of questions and answers you can post like any other blog post or article.

The Benefits of Interview Content?

So what benefits do you receive?
Well, for starters this kind of content doesn’t require much work on your part and is thus very quick to generate. Simply send out your questionnaires, wait for responses and publish them! As long as you give the interviewee the chance to plug themselves, they will normally be more than happy to play ball and take part.
At the same time, interview content is highly sharable. The interviewee will likely share it themselves in fact, which means you’ll get to benefit from their existing network – especially if they’re an influencer.
What’s more, interview content is sharable for others because it’s unique and exclusive and if that person has fans then you can bet they’ll lap it up.
So give it a try, send out some interviews and enjoy getting lots of free, highly sharable content right back!

Affordable Phoenix search engine marketing!

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