Logo Creation
If you’re planning on selling more than just one item as an internet marketer, then you need to ensure people know who you are and that they know they can trust you.
One way you can do this is through smart branding and a big part of this is creating a logo that will be instantly recognizable and that will set the tone for your business. But how do you go about creating a logo that can work for you?
Finding Inspiration
The first step is to find inspiration. This can be harder than it sounds and it’s very important that you avoid the obvious clichés. Light bulbs, ticks and globes are all seriously overused and if you use them your business will appear derivative and unimaginative.
You can find inspiration by creating a ‘mood board’. In essence this is a collage of images that you find inspiring or that relate to your niche/industry. Look for other logos you like, products in your niche and items that are relevant to your topic. Once you’ve done this, you will have a single board you can glance at that will give you a kind of ‘artistic direction’ for your logo.
Another tip is to think of your company name. Are there clever ways you can use the letters? Does the name itself evoke anything in particular?
Brainstorming
Now brainstorm by sketching down as many ideas as you can. The main aim here is not to be picky so jot down anything that comes to mind without judging. This way, you can stumble upon ideas both good and bad. Create a few versions of your best ideas and then show them around to other people – it pays to get an outsider’s perspective. Get votes and then choose the one that’s most successful!
Email us: Sales@Phoenix-SearchEngine-Marketing.com for more information or a done for you solution.
Leave a Reply